UNIQUE TASTE
UNIQUE TASTE
GOLD EFFECT
GOLD EFFECT

Germany's most spirited unicorn

Why not turn a Schnaps idea into a billion-dollar unicorn? The startup world has been obsessed with inflated valuations for years. Now we have mastered this art of hype ourselves. Introducing the uniKorn: a high-quality Kornbrand that’s not just a drink but a statement.

Drink responsibly – think responsibly.

Grab a glass, enjoy the ride, and let’s get the conversation started about what really matters when it comes to business success. Because our only ingredient - besides top-notch Kornbrand - was the simple valuation maths of the startup world... we just made it, shall we say, ‘refreshing’

Want to see it in all its glory?

It’s not just the hype—it's the product. uniKorn isn’t just another quirky idea. It’s the result of strategic service-for-equity deals, a lot of creative thinking, and, well, some really good Korn.

Do the maths yourself:

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unikorn

The highest-percentage Unicorn in Germany. At 42%, our premium grain spirit is produced in accordance with the German Purity Law of 1909, according to which grain is made exclusively from the whole grain of wheat, rye, barley, buckwheat or oats in German-speaking countries. No seasoning, flavourings or colourings may be added - or gold. It is therefore up to you whether you dare to mix your own gold rausch with the additional gold bottle.
€ 49,00 EUR
incl. taxes, incl. shipping (delivery time is between 16:00 and 21:00)
No items found.

Teamwork makes the drink work

We’re backed by a powerhouse of partners who believed in the dream (and in our ability to turn a bottle of Korn into a billion-dollar valuation). Every one of our partners has played a role in making uniKorn what it is today: Germany’s 27th unicorn.

Jung von Matt START is the creative powerhouse behind uniKorn's concept. They not only came up with the idea for uniKorn but also designed the entire brand strategy. From crafting all the campaign ideas and advertisements to managing the project from start to finish, they ensured every detail was on point. Additionally, they brought all the stakeholders and partners together, making sure the collaboration ran smoothly and the vision was realized with precision and creativity.

Urbify is a premium Same- and Next-Day Delivery solution in Germany & Austria, that guarantees a delivery success rate of 99%. For uniKorn, they go the extra mile with a special branded truck that ensures the bottles arrive safely and on time, adding a unique touch to the delivery process. Urbify combines speed, reliability, and eco-friendly solutions, and provides all services through equity deals, certified in official term sheets, making sure uniKorn’s deliveries are as seamless as its concept.

German Media Pool (GMPVC) is a media-for-equity fund that helps consumer-facing startups grow by swapping media services for equity. For uniKorn, they brought the brand to the masses with a powerful media strategy, covering everything from radio to out-of-home ads. With their media expertise, GMPVC gave uniKorn the visibility it needed to stand out. All services were provided through an equity deal, certified in official term sheets, making the partnership as smart as it is impactful.

HELIAD is a unique venture capital firm operating at the crossroads of venture capital and financial markets. As a publicly listed company, they provided uniKorn with critical financing expertise, helping navigate complex funding challenges during the brand's development. Their services were provided through an equity deal, certified in official term sheets, ensuring a strategic and impactful partnership.

SUNSHINE LIVE is a digital platform for electronic music in the DACH region, SUNSHINE LIVE offers an extensive portfolio of electronic music through audio, video, and exclusive events. uniKorn, they not only provided media exposure through a media-for-equity deal via GMPVC but also produced a custom radio spot, giving the brand a unique voice in the electronic music scene. Their services were provided through an equity deal, certified in official term sheets, making for a powerful partnership that amplified uniKorn’s visibility.

MediaShifters is a pioneer in out-of-home (OOH) advertising, combining innovation and industry expertise to create smart media deals. For uniKorn, MediaShifters developed a customized media strategy that combines performance-driven OOH advertising with digital platforms. Their services were provided through a media deal via GMPVC to maximize the impact and ensure optimal brand exposure.

Berliner Brandstifter has been one of Germany's craft spirit brands since 2009. Named one of the 20 most creative companies in the world by GQ, it has received global awards for its taste and design. Berliner Brandstifter is supporting uniKorn with the production of the main ingredient: Kornbrand, and providing free Korn for the event. Their contribution adds a special touch to the brand, ensuring that the event is unforgettable and uniKorn’s presence stands out. Their involvement brings both creativity and fun to the collaboration.

Relative.berlin is a creative powerhouse based in Berlin, known for blending design, technology, and storytelling into stunning visual experiences. For uniKorn, they brought the magic with 3D modeling, animation, motion design, and some seriously cool fake out-of-home visuals. But that’s not all—they provided all services through equity deals, certified in official term sheets, ensuring that the uniKorn is exactly what it’s meant to be: a real unicorn.

02100 is a digital studio that specializes in no-code and low-code solutions, making web and app development faster, easier, and more affordable. For uniKorn, they built the website you’re currently seeing, creating smooth, scalable systems and optimizing workflows to keep everything running like clockwork. Plus, all their services were provided through equity deals, certified in official term sheets, ensuring everything is as sleek and seamless as the uniKorn brand itself.

.fount is a digital production studio that thrives on co-creation, diving right into teams to deliver high-quality content. For uniKorn, they took charge of the entire production process, ensuring every campaign detail was executed flawlessly. From content creation to seamless management, they kept everything moving smoothly. Their services were provided through an equity deal, certified in official term sheets, making the collaboration as innovative and valuable as the brand itself.

Factory Network is a dynamic startup and community space in the heart of Berlin and Hamburg, offering a vibrant environment for innovation and collaboration. For uniKorn, they provided the venue for the panel talks and party, while also opening their extensive network to connect with key players in the industry. Their services were provided through an equity deal, certified in official term sheets, strengthening the partnership and supporting uniKorn’s growth.

HYGH is a pioneer in digital out-of-home advertising, offering smart, flexible, and programmatic advertising solutions through high-resolution digital displays. For uniKorn, HYGH provided key exposure by showcasing the brand on their network of premium locations, including high-traffic areas and luxury spots. With their ability to target audiences in real-time, they helped elevate uniKorn’s visibility. Their services were provided through a media-for-equity deal via GMPVC, certified in official term sheets, strengthening the partnership and amplifying the brand’s reach.

Redgert Comms is a comms agency with global reach, embracing opportunities with a "yes" mentality. With over 100 team members across offices in Stockholm, Helsinki, Oslo, Copenhagen, London, Berlin, New York, Los Angeles, and Amsterdam, Redgert brings a global mindset and perspective into every project. For uniKorn, they leveraged their PR expertise and connections to secure coverage in relevant media, boosting the brand's visibility. Their services were provided through a service-for-equity deal, certified in official term sheets, ensuring impactful media coverage and solid brand positioning.

Burning questions?
We’ve Got Answers (Probably)

What’s the deal with uniKorn?

Glad you asked! It’s a high-quality Kornbrand with a playful twist on startup valuations. With service-for-equity deals – confirmed in official Term Sheets –, we’ve created a billion-dollar unicorn that’s part schnapps, part statement. Drink responsibly – and think even more responsibly.

How can I become a billionth billionaire?

It's simple! Buy a bottle. Each bottle of uniKorn comes with an NFC chip, which lets you claim your part. You'll literally recieve a billionth of a billion. 1€ if you do the maths.

Can I buy uniKorn online?

Absolutely and exclusively! After the launch event on February 6th, the uniKorn will be available on our website. Be ready at midnight – the unicorn waits for no one.

Why the crazy valuation?

Why not? In the startup world, numbers get inflated all the time. So, we decided to inflate the fun. It’s more than just a stunt—it’s about questioning the system and making people think. Drink responsibly, think responsibly.

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